The Modern Gentlemen started in a small Las Vegas apartment shared by Canyon Jenkins and his roommate, Yensi. Canyon had long struggled with acne, dryness, and redness—problems that men’s skincare products never seemed to fully solve. Out of frustration, he turned to Yensi’s high-end women’s skincare. While they helped a bit, they clearly weren’t made for men’s skin.

That’s when the idea took shape: Why wasn’t there a men’s skincare line that combined the luxury and efficacy of women’s products with formulas designed specifically for men?  

Canyon and Yensi began and laying the foundation for what would become The Modern Gentlemen.  

With a vision in place, Canyon and Yensi dove headfirst into sourcing ingredients and developing formulations. They traveled internationally, meeting with suppliers and manufacturers across Asia and Europe in search of high-quality ingredients and production partners. However, maintaining consistency in quality proved to be a challenge.  

Recognizing the need for stricter control, they made a pivotal decision: prioritize American-made products. This ensured higher manufacturing standards, better ingredient sourcing, and reliable craftsmanship.  

After months of trial and error, they identified formulations that cleansed, treated, and hydrated men’s skin without compromise. The products were tested extensively, refined repeatedly, and held to the highest standards to ensure noticeable results.  

By the end of the year, they had created the first complete lineup of The Modern Gentlemen’s skincare products.  

Building the Brand  With products ready, The Modern Gentlemen slowly started selling. At first, it was close friends and family who gave the products a try. The response was immediate—people saw real results and kept coming back.  

As word spread, demand grew. What started as a handful of orders turned into something much bigger. By the end of the year, sales surged dramatically, reaching men across the country and beyond.  

The message was clear: Men wanted skincare that actually worked, and TMG was delivering. 

overwhelmingly positive feedback confirmed what the duo had envisioned: a skincare line that not only worked but redefined men’s self-care, built on the principles of confidence, sophistication, and high-performance skincare.

What started as a personal frustration in a small Las Vegas apartment had transformed into a movement—one that empowers men to embrace self-care without compromise. Today, The Modern Gentlemen is more than just a skincare brand; it’s a statement. A commitment to excellence. And proof that every man deserves to feel his best.In the early part of 2025, The Modern Gentlemen has exploded. More men than ever are discovering The Modern Gentlemen, and the momentum shows no signs of slowing down.  

What began as a small idea in a Las Vegas apartment has become a luxury skincare powerhouse. Every day, more men are choosing quality over compromise— and The Modern Gentlemen is leading the way.